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Experience

2005-2008

FASHION INSTITUTE
OF TECHNOLOGY

BFA, Graphic Design,

Communication DesignI

2013-2017

CREATIVE EDGE PARTIES

2014-2015

VAYNER MEDIA

Social Media content & Design Director

Design multiple aspects of a scenic décor project's, marketing materials, planning, production and design - from conception, proposal and creation through project pre-production, installation and completion.
Content and Design director for all social media platforms.

Art Director 

Use marketing strategies to create visuals for high profile brands' social media platforms, including Facebook, Twitter, Instagram, Pinterest, and other emerging tech platforms. Participate in the whole creative process from brainstorming, to concepting, developing, and communicating our creative vision to our clients. Development of visuals include art directing photoshoots, picking selects, and then using typography and photo editing skills to create the final product.
Manage designers on my team and offer feedback and insights to help them further refine their skills. 

Graphic Designer

Conceptualize, design, develop, and implement the look and feel of web pages that are visually pleasing, load quickly, and meet established design standards. Design detailed mock-ups for all screen templates, charts, and graphs. Coordinate email marketing campaigns and newsletters. Integrate graphic elements created for print into a coordinated online campaign. Ensure that graphics used in the website do not cause inordinate delays in speed of page loading. Create template-based and original designs for intranet sites.
Implement and modify existing design elements.

FRESHPAIR

2012-2014

2010-2013

FAGOR AMERICA

Graphic Designer

Produce a wide variety of designs to satisfy consumer-driven Merchandising projects as well user interface design solutions, including brand and promotional banners across multiple placements, interface elements, print materials, packaging, mockups, logos, etc
Successfully managed on-site promotional schedule and creative assets from concept to completion, leverage and maintain the brand essence and produce high quality creative work Worked with marketing team to, rationalize and articulate design ideas and decisions effectively

2006-2008

BLACKBOOK MEDIA

Graphic Designer 

Developed creative concepts for marketing and sales for the magazine. Created magazine layout designs by specifying illustrations and maps.
Ensured that the layouts are produced in time to meet production schedule. Developed Creative development, design and layout. Managed to perform photo editing and illustrations.
Maintained appropriate computer files and backup files for archiving. Adhered to all quality and content specifications of the brand and publishers. Prepared computer ready artwork for everyday and seasonal items.

© 2024 by Brian Echeverri.

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